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You are here: Home / Blog / The Penguins Go to the Zoo

The Penguins Go to the Zoo

November 8, 2014 By Fran

business writing bigstock_Three_Penguins_With_Ball_2868571So the old joke goes something like this, with a few embellishments.

Mr. Brown is traveling through Kansas and meets a guy selling penguins at $2.00 each. “What a great deal,” he thinks. He calls the Bronx Zoo, which tells him that it’ll buy as many penguins as he can sell it at $90.00 each, so he buys 129 of them to bring to New York.

Somewhere around Hackensack, New Jersey, Mr. Brown’s car breaks down. While he’s waiting for AAA, a Good Samaritan stops to help him, and Mr. Brown asks him, “Would you take these penguins to the Bronx Zoo?” The Good Samaritan agrees to help, loads all 129 penguins into his car, and takes off.

In the Bronx, Mr. Brown gets into a major bumper-to-bumper traffic jam. As he creeps closer to the zoo, he sees people lined up along the sides of the street, pointing and laughing. As he pulls up to the zoo, he sees the guy who helped him walking along the sidewalk, trailed by a line of penguins holding balloons. “What the heck?” he says to the Good Samaritan. “I asked you to take them to the zoo!”

“Sure, I did,” the guy says. “But I had a little money left over, so I’m taking them to the movies, too!”

Moral of the story? Be careful in your business writing about what words you choose. You just may get exactly what you ask for.

 

©2011, 2014 Fran Fahey

www.fransfineediting.com

Filed Under: Blog Tagged With: business writing, editing

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Fran's Fine Editing Fran Fahey, Owner 6 Cedarwood Avenue, Easthampton, MA  01027-1906 Tel (413) 529-1189  |    fran@fransfineediting.com     Save Save Save … [Read More...]

Fran Fahey

Fran Fahey

Fran Fahey is an editor and copywriter with over 30 years of experience in human resources, government and business. Since 2008, she has operated Fran’s Fine Editing, helping business owners perfect their web copy, brochures and other communications, and individuals with editing of resumes, books, articles, dissertations, etc. Fran has a BA in psychology, and her previous career was with the Massachusetts Human Resources Division, where she won a governor’s award for excellence. She is a Certified Professional Résumé Writer, a board member of the Greater Easthampton Chamber of Commerce, and a member of various professional and networking organizations. Fran writes her blog “Free Association” to share ideas about her work and the challenges of operating a small business.

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