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Importance of Personal Brand in Marketing Your Business

May 2, 2016 By Fran

Personal Branding: value, visual, voice, variation

My thanks to colleague and mentor Susan Finn, for rising to my call for guest bloggers! Her post continues the personal brand theme I started last month, with the importance of using a professional headshot. You probably think that you are in the business of ______ (fill in the blank: jewelry making, selling insurance, massage therapy, graphic arts). But really, you are in the business of marketing your business. Right now, there are people who need your goods or services. It is up to you to help them find you. Therefore, marketing is not what you do to sell your goods or services, it’s something you do FOR your potential clients. As we all know, with the internet, social media and the constant pace of 24/7 business, it is more critical than ever that a person or company brands and promotes effectively. Your personal brand, product or service might be the most awesome on the face of this earth, but if customers can’t find the value—the unique value—they are unlikely to … [Read more...]

Filed Under: Blog Tagged With: branding, business success, business writing, copy writing, marketing, social media, writing

Fran Fahey

Fran Fahey

Fran Fahey is an editor and copywriter with over 30 years of experience in human resources, government and business. Since 2008, she has operated Fran’s Fine Editing, helping business owners perfect their web copy, brochures and other communications, and individuals with editing of resumes, books, articles, dissertations, etc. Fran has a BA in psychology, and her previous career was with the Massachusetts Human Resources Division, where she won a governor’s award for excellence. She is a Certified Professional Résumé Writer, a board member of the Greater Easthampton Chamber of Commerce, and a member of various professional and networking organizations. Fran writes her blog “Free Association” to share ideas about her work and the challenges of operating a small business.

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