My thanks to colleague and mentor Susan Finn, for rising to my call for guest bloggers! Her post continues the personal brand theme I started last month, with the importance of using a professional headshot. You probably think that you are in the business of ______ (fill in the blank: jewelry making, selling insurance, massage therapy, graphic arts). But really, you are in the business of marketing your business. Right now, there are people who need your goods or services. It is up to you to help them find you. Therefore, marketing is not what you do to sell your goods or services, it’s something you do FOR your potential clients. As we all know, with the internet, social media and the constant pace of 24/7 business, it is more critical than ever that a person or company brands and promotes effectively. Your personal brand, product or service might be the most awesome on the face of this earth, but if customers can’t find the value—the unique value—they are unlikely to … [Read more...]
Fran’s Blog: Free Association
Hello! I'm Fran Fahey. Welcome to my blog, "Free Association." I find that occasionally, I want to share ideas with other small business folks and resume clients that I find interesting. As a copywriter and editor, I hope my words will have some practical use once they are floating out there in the ether. If not, maybe you'll just read them for light entertainment or to get to sleep at night. Either way, I look forward to hearing from you. Best wishes and happy reading. © 2014 Fran Fahey www.fransfineediting.com … [Read more...]